Mend the Stitch
IXF-AIF-2026-2V3QYXZEEJ
The story
A ad campaign follows a red needle through three damaged garments, linking their owners in a joyful race to a neighborhood repair workshop.
- Original title
- Répare la maille
- Country / region
- France
- Genres
- Documentary · Action
- Language
- French
- Year
- 2026
- Runtime
- 1:15
- Director
- Élise Montclar
Creative process
The human team retains final decision-making over the script, casting, actor direction, shots, continuity, editing, sound, color, safety, and distribution.
Completed on 1 April 2026 and publicly broadcast on 16 April 2026; completed and published as of 17 July 2026. Human brief and shot list; supervised generation with current models; manual editing; licensed sound and color finishing; legal, safety, and technical quality checks.
- AI participation (source-declared)
- 75%
- Creative method
- Generative narrative
- Format
- Advertisement
- Resolution
- 4K
- Aspect ratio
- 4:5
- Frame rate
- 25
- Delivery format
- UHD ProRes 422 HQ master + 16:9, 1:1 and 9:16 campaign derivatives
- Subtitles
- French · English · German · Korean · Japanese · Thai