Match the work to a channel
A distribution brief should explain the film, intended audience, target territories, release window, languages and available rights. Identify whether you want an outright licence, sales representation, a screening arrangement or another commercial structure. These arrangements create different obligations and must be agreed individually.
- Streaming and television: window, exclusivity, technical delivery and reporting.
- Airlines and hotels: programme period, geographic scope and edited versions.
- Museums and education: venue or institution, screening count, audience and permitted use.
- Sales representation: territories, commission, expenses, reporting and the end of the mandate.
Questions and answers
Can HKAIIFF MARKET help distribute my completed AI film?
Submit a distribution request with the INDEX identity, screener, rights availability, target channels and release goals. The market can support a commercial conversation and project coordination. Actual placement depends on a channel partner’s decision, rights clearance and agreement; catalogue inclusion does not guarantee a release or minimum revenue.
Can a school or museum license an AI film?
Submit an enquiry describing the institution, location, audience, dates, screening format and whether access is public, ticketed or online. Educational or cultural use still needs the appropriate permission unless a specific legal exception applies. Agree the screening rights, access materials, credits and reporting requirements with the authorised rights holder.
How are distribution income and reporting handled?
Investors participate in film revenues under the project agreement. Review eligibility, the contract, use of funds, milestones and risks before signing. Payment is available only after the required approvals.